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McDonald’s Singapore Celebrates Lunar New Year With Diverse Social Groups Aiming To Forge More Cross-Cultural Bonds In Singapore
Last Update on February 3, 2023
This article was originally published by Alvinology Media on 26 January, 2023.
McDonald’s ushered in the Year of the Rabbit with beneficiaries from non-profit organisations SINDA (the Singapore Indian Development Association), Persatuan Pemudi Islam Singapura (PPIS) and the Chinese Development Assistance Council (CDAC).
The reunion-dinner styled sessions, led by McDonald’s Guest Experience Leaders (GELs), focused on making the Lunar New Year a celebration for all by bringing together families across multiple races, religions and socio-economic backgrounds in a cosy setting at McDonald’s Kallang.
From storytelling activities where families got to learn about the 12 animals that make up the Chinese Zodiac, to a uniquely McDonald’s ‘Lou Hei’ activity, our special guests walked away from the session with a deeper understanding of traditions associated with the occasion, in addition to enjoying a delicious meal courtesy of McDonald’s.
At the end of the session, families also received limited edition red packets from McDonald’s to commemorate their Lunar New Year experience.